Representation Matters
Our Hair Affirmation books are now available for pre-sale! Each page provides a word of affirmation, showcasing hairstyles and haircuts that honor our culture and history. To promote inclusivity, we offer an Afro-Latino edition and special editions for children with Albinism, Autism, Vitiligo, and Down Syndrome, ensuring every child is represented and receives the visibility they deserve.

*For every specialty picture book sold (Albino, Autism, Down Syndrome and Vitiligo), $1.00 will be donated to Masseworld.org.

*Presale orders will be shipped starting February 1st, 2025.

*Free shipping on orders of $75 or more in the US!
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Special Editions

To the parents, aunties, uncles, siblings, and friends of our special edition customers: WE RECOGNIZE YOU! At the You Are Brand, we are dedicated to offering genuine representation for our Black and Brown children. That's why each special edition book incorporates specific awareness colors—yellow for Albinism, blue and yellow for Down Syndrome, purple for Vitiligo, and for our Autistic children, each headshot features a unique awareness color with the infinity loop displayed on the opposite page. Representation matters.
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Why Representation Is Important

Research indicates that positive self-representation in the marketplace has beneficial effects on children's development; it contributes to the formation of a positive self-image and the enhancement of self-esteem. Additionally, it can make children feel more included and accepted within society.
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Lets Get Started!

Minority-owned businesses that provide positive representation boost the self-image of our children and promote a positive depiction in the marketplace. This assists kids in feeling acknowledged in the mainstream economy and increases their chances of success. It also helps develop a sense of pride in their culture and allows them to appreciate the beauty and richness of their heritage.
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Making A Difference Through Positive Representation

Giving Back

The "You Are" Brand is dedicated to community engagement and philanthropy. With every order placed, we donate a box of our bespoke crayons to a child in need, affirming their beauty, talent, worth, and so much more.
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Just Imagine!

Imagine having these when you were a kid! Powerful words that helped propel you to see yourself in a different light. Our custom crayons allow children to receive a daily reminder of their uniqueness and brilliance, one positive affirmation at a time.
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Affirmations On Every Crayon

While coloring, drawing, or simply reading, each affirmation offers your child a positive word that helps them view themselves in an encouraging and promising light.
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Why Positive Affirmations?

When said regularly, positive affirmations assist children in brightening their outlook on the world and improve their mental wellness. They'll feel more hopeful about their future and aid them in believing that they can succeed, in spite of the obstacles they may face.
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Affirmations On Each Crayon

Let Them Know They Are Special

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Free US shipping!

Free shipping on orders of $75 or more in the US!
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